Web Retargeting and What That Means To You
Web retargeting ads are the new wave for companies when it comes to online shopping. That’s because by employing retargeting ads, businesses are able to reach roughly 98% of the users who browsed their websites but did not make any purchases. By using this tactic, companies are truly able to bring in more revenue than ever before, while avoiding nagging and annoying the customer at hand.
For those that have never heard of web retargeting ads before, this method is a way to increase online sales. That’s because it allows the company to stay at the front and center of a potential buyer’s mind while they’re simply window-shopping the Internet. By showing ads of a product long after the potential buyer got out of the business’ website, the individual is more likely to return to the site and make the purchase they were once contemplating. I am sure you have noticed that once you visit a website for something that product is now following you across the web? To many this is a little freaky but when you use it to your advantage, it can be very promising in bringing potential clients back to your website!
In fact, for most websites, about 2% of web traffic results in a purchase or some type of next step. Most of the people browsing websites are doing just that. They have no intent of buying any products or services from the site they’re looking at. However, with retargeting, companies are able to connect with the 98% of potential buyers who did not convert on the first time around. Similar to social media marketing, it’s a way of speaking directly to those who have proven to already be interested in what’s being sold.
Like social media, this is a tactic that is especially important for the real estate industry. That’s because with retargeting, the listings remain at the top of the brain, which is crucial for a field with so much competition. When the individual is looking for a real estate agent, they’ll come across the company’s website. Even if they don’t do anything but glance at the site, these listings and agent will continue to pop up if the individual does another similar web search in the coming days. The ad will even show before any of the competitors, which again is vital in this sort of industry. It’s this sort of persistence with retargeting that makes all the difference.