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Choose Your Image Wisely

When customers visit your website, the first thing they’re drawn to is imagery, not text. On social media, posts get much more attention when they’re accompanied by interesting graphics. This is why it’s so important to choose the right images for your website, social networks, and other mass communications.

  1. Images should be professional. That doesn’t necessarily mean buttoned up – if you have a lifestyle website, for example, you certainly don’t want to use stuffy images. Images should always be high quality, though.
  2. Images should stay in-line with your brand. If you sell writing services and you often post photos of the writing process and your home office, don’t all of a sudden throw in shots of your dog or hanging out at a bar with friends. Social media marketing is social, yes, but it shouldn’t be off message.
  3. Instead of using stock images, hire a photographer to shoot for you. If you’re good at planning, you’ll know in advance what imagery you’ll need and you can send the photographer a shot list.
  4. Build a lifestyle around your brand using images. Let’s say you sell jewelry – you don’t only need shots of the jewelry, but also images of people wearing the jewelry and the lifestyle that your ideal customers lead.
  5. Avoid offensive images. One of the most important customer service tips to learn is to never offend your audience!
  6. Only use legal images. Don’t pull images off of other websites if you don’t have permission. When searching online, make sure to find “Creative Commons” images.

Whatever images you choose, make sure that you’re always appealing to the customer. Your business’ imagery is a public relations matter and your audience should always be your first priority.


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Make Real Life Connections

Technology has brought sweeping changes to the way in which we connect with other people. Although telephones like those used in the past, now mostly referred as land lines, are still being used, social media is fast becoming the primary means with which we reach out and get to know others.

Social media takes many forms for personal and professional use. Sometimes these media overlap, but there are plenty of options for fun purposes as well as building a professional marketing platform. Social media marketing began with email and business websites and has exploded into the cyber realms with the addition of Facebook, Twitter, Skype, Instagram, and numerous other programs.

Keeping in touch with vendors, customers, and the public in general gives a company a distinct marketing edge. A business can maintain visibility through timely tweets on relevant topics, posts to manufacturers’ and distributors’ websites, reviews on pertinent products or innovations, and comments in discussion forums, for example.

Building a public relations platform can use any or all of these types of social media. For example, every company or entrepreneur should have a website to establish a marketing presence and product niche. Mass communications media can be utilized to distribute newsletters, press releases, product updates, upcoming special events, and comments to industry news. Utilizing a variety of social networks helps to reach a broad audience of those who may be interested in a company’s product or services. While tweets are brief and focused, a product review can be more detailed and opinionated. Consumers of specific demographics can be targeted for updates and news.

Skype online marketing is great for video conferencing and sales presentations. Customer service tips can be tweeted or posted to a LinkedIn account. With so many options available, social media is the best marketing medium to use.


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3 Wауѕ Sосiаl Mеdiа Cаn Hеlр Yоur Buѕinеѕѕ

Sосiаl mеdiа iѕ bесоming оnе оf thе bеѕt wауѕ fоr buѕinеѕѕеѕ tо rеасh оut tо роtеntiаl сuѕtоmеrѕ. Sосiаl mеdiа inсludеѕ writing blоgѕ, uѕing a ѕосiаl nеtwоrk ѕitе, аnd раrtiсiраting in fоrumѕ оn сеntеrеd оn рrоduсtѕ оr ѕеrviсеѕ thаt уоur соmраnу оffеrѕ.

3 Wауѕ Sосiаl Mеdiа Cаn Hеlр Yоur Buѕinеѕѕ

  1. Hаving a blоg оn уоur ѕitе will grеаtlу inсrеаѕе thе аmоunt оf trаffiс tо уоur ѕitе. Bу hаving соnѕiѕtеnt аnd rеlеvаnt infоrmаtiоn оn уоur ѕitе, уоu will bе аblе tо kеер уоur сuѕtоmеrѕ infоrmеd оf аnу nеw dеvеlорmеntѕ оr рrоduсtѕ thаt уоur соmраnу оffеrѕ. A blоg mау hеlр gеt уоur соmраnу аttеntiоn frоm рrоѕресtivе сliеntѕ whо hаvе fоllоwеd a link thаt оnе оf уоur rеаdеrѕ hаѕ fоrwаrdеd оr thеу mау hаvе juѕt hеаrd аbоut ѕоmеthing thаt уоu wrоtе аnd dесidе tо rеаd it fоr thеmѕеlvеѕ. A blоg саn bе a grеаt tооl in building уоur сuѕtоmеr bаѕе.
  2. Uѕing a ѕосiаl mеdiа ѕitе iѕ аlѕо аnоthеr grеаt wау tо аttrасt роtеntiаl сuѕtоmеrѕ. Bу uѕing ѕосiаl mеdiа аѕ раrt оf уоur оnlinе buѕinеѕѕ уоu will bе аblе tо rеасh milliоnѕ оf роtеntiаl сuѕtоmеrѕ whо аlѕо uѕе thеѕе ѕitеѕ. Bу оffеring сuѕtоmеrѕ a diѕсоunt оr рrоmоtiоnаl itеm if thеу fоllоw уоu оr likе уоur раgе, уоu will hаvе thе аbilitу tо rеасh mаnу mоrе роtеntiаl сuѕtоmеrѕ thаn if уоu did nоt tаkе аdvаntаgе оf thе роѕѕibilitiеѕ thеѕе ѕitеѕ hаvе tо оffеr.
  3. Pаrtiсiраting in оnlinе fоrumѕ will hеlр уоur соmраnу ѕееm mоrе аррrоасhаblе аnd реrѕоnаblе. Yоu саn еithеr раrtiсiраtе in аn еxiѕting fоrum, оr сrеаtе оnе оn уоur оwn. Whеn uѕing thiѕ tуре оf mеdiа tо рrоmоtе уоur buѕinеѕѕ, it iѕ imроrtаnt thаt уоu dо nоt оvеr рrоmоtе уоur соmраnу tо thе роint thаt роtеntiаl сuѕtоmеrѕ аrе turnеd оff bу thе еxсеѕѕivе аmоunt оf аggrеѕѕivе mаrkеting. Wоrking in a mоrе ѕubtlе аnd indirесt mаnnеr will hаvе a mоrе роѕitivе еffесt аnd mаkе уоu a реrѕоn thаt роtеntiаl сuѕtоmеrѕ viеw аѕ a friеndlу ѕоurсе оf infоrmаtiоn.

Simрlу bу fоllоwing thеѕе ѕtерѕ, уоu will bе аblе tо gеt уоur соmраnу’ѕ nаmе аnd рrоduсtѕ оut intо thе rеасh оf роtеntiаl сuѕtоmеrѕ. Sосiаl mеdiа hаѕ bесоmе ԛuitе аn еffесtivе tооl in rеасhing оut tо thе рubliс аnd lеtting thеm gеt tо knоw mоrе аbоut whаt уоur соmраnу hаѕ tо оffеr аnd hоw thеу саn bеnеfit bу bесоming раrt оf уоur сuѕtоmеr bаѕе. Dоn’t bе аfrаid оf uѕing ѕосiаl mеdiа in уоur buѕinеѕѕ, thе роtеntiаl fоr grоwth оutwеighѕ аnу ѕkерtiсiѕm оn уоur раrt.


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Social Media and The First Time Home Buyer

Social Media and The First Time Home Buyer

In the never-ending quest to crack the code of selling to the first time home buyer, a real estate agent needs to seriously embrace the wonders of not only social media in general, but also the entire concept of what makes up social media marketing.

By using this invaluable weapon, the agent can dramatically expand his potential client base by being able to show either video or simple photographs of properties under his or her purview. That alone will eliminate the possibility of being rejected because of a person’s time constraints that prevent them from taking a look at the property.

In addition to the use of video and photos, the agent has the opportunity to establish a dialogue with this demographic that allows him to delve deeper into their needs, wants and interests.

Within this select market are primarily young people who are not only very familiar with all the nuances of modern technology, but have formed a close attachment to it. Much of it they’ve grown up with, and so they’re comfortable with it. That comfort can be put to good advantage when it comes to selling real estate to someone who has never dipped their toe in such waters before.

By developing that tech savvy approach to selling in the market, the agent can in many cases serve as a clearinghouse of information for buyers. For example, for those buyers who plan on staying a while and have young children ready to begin school, you can offer links to the local schools their children might attend.

Using modern technology such as this will allow the agent to no longer be tied to a desk or stuck in an empty home trying to sell to disinterested people simply shopping around.


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Web Retargeting and What That Means To You

Web Retargeting and What That Means To You

Web retargeting ads are the new wave for companies when it comes to online shopping. That’s because by employing retargeting ads, businesses are able to reach roughly 98% of the users who browsed their websites but did not make any purchases. By using this tactic, companies are truly able to bring in more revenue than ever before, while avoiding nagging and annoying the customer at hand.

For those that have never heard of web retargeting ads before, this method is a way to increase online sales. That’s because it allows the company to stay at the front and center of a potential buyer’s mind while they’re simply window-shopping the Internet. By showing ads of a product long after the potential buyer got out of the business’ website, the individual is more likely to return to the site and make the purchase they were once contemplating.  I am sure you have noticed that once you visit a website for something that product is now following you across the web?  To many this is a little freaky but when you use it to your advantage, it can be very promising in bringing potential clients back to your website!

In fact, for most websites, about 2% of web traffic results in a purchase or some type of next step. Most of the people browsing websites are doing just that. They have no intent of buying any products or services from the site they’re looking at. However, with retargeting, companies are able to connect with the 98% of potential buyers who did not convert on the first time around. Similar to social media marketing, it’s a way of speaking directly to those who have proven to already be interested in what’s being sold.

Like social media, this is a tactic that is especially important for the real estate industry. That’s because with retargeting, the listings remain at the top of the brain, which is crucial for a field with so much competition. When the individual is looking for a real estate agent, they’ll come across the company’s website. Even if they don’t do anything but glance at the site, these listings and agent will continue to pop up if the individual does another similar web search in the coming days. The ad will even show before any of the competitors, which again is vital in this sort of industry. It’s this sort of persistence with retargeting that makes all the difference.

Check out this page on how to add a Facebook Pixel for retargeting!


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Video Marketing Strategies for Real Estate Agents

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Hey Realtors, Are you using Video Marketing?

Real estate agents have a large responsibility on their hands. They assist people in purchasing their dream homes and in selling houses that aren’t quite right for them anymore. Through the internet and traditional print advertisements, plenty of avenues are available for real estate agents to pursue. Forgetting the importance of video marketing is a mistake that too many agents make.

Video marketing helps to provide potential buyers with a fuller view of the house. Print advertisements are often limited in space for pictures, and many websites for showcasing houses do not allow for an unlimited amount of photos. With a video marketing campaign, buyers can see more of the house and more of its features. Also, some details are conveyed much better in videos than in photos.

For example, potential buyers cannot really determine the flow of the house from photos. They can’t see how the kitchen, living room and dining room flow together, nor can they see the distance from the backdoor of the house to the pool. Video marketing also helps to give customers a much stronger sense of how large the property actually is. Even if numbers are listed, a visualization creates a more concrete image in the minds of potential buyers.

Choosing this form of marketing also really lends itself to social media, another powerful tool for getting the word out their about houses. Instead of waiting forever to get a video to load on a website, individuals can head to their favorite social media pages and check out the content. Real estate agents that choose to use videos can gain more customers in this manner. Furthermore, if they are the only ones in the area offering videos, then buyers and sellers might be more willing to use them for their real estate needs.

 

If you are looking for help with your social marketing, check out our plans!

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Network, Network, Network!

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To succeed as a real estate agent, it is critical for professionals to understand the importance of networking effectively. Although this once consisted of merely putting yourself out there and attending local events, social media channels have become equally important in today’s world. These can help a real estate agent to meet other professionals, acquire clients, and learn from the expertise of others. This article will take a look at how social media marketing can be leveraged for increased success as a real estate agent.

Importance of Social Media & Networking

Social media has recently become a very powerful tool for professionals. It offers the ability for individuals to showcase their work, explain their credentials, and communicate with others. However, it is important for real estate professionals to use social media marketing effectively to prevent it from backfiring. Social media is a powerful tool, but it can also make a real estate agent look unprofessional if it is used improperly. This means that professionals will need to separate their personal lives from their business lives to build a personal brand that can be effective.

How to Use Social Media for Networking

The first step for real estate professionals is to create an account on several social media websites. Websites like LinkedIn and Twitter are a great place to start. However, it is very important that these profiles are used strictly for business in order to maintain a professional appearance.

Individual social media channels will next need to be optimized to include work credentials and keywords that might be relevant to prospective clients. Real estate professionals should use authentic images and professional graphics to make their accounts look great.

Once the account has been set up properly, the next step is to start networking. This is a gradual process that can only succeed in the long run. Professionals should start by inviting existing contacts to follow them on social media. This can be done through several channels that include print, email, and on the platform itself. Once a following has been acquired, professionals will then need to make regular posts to improve their reputation with followers. With a strong reputation as a thought leader, real estate professionals will gradually see new business coming in through networking.

 

If you are looking for help with your social media marketing, check out our plans!

 


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5 ways social media can attract real estate clients

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Can social media help my real estate business?  Yes, you should use social marketing to reboot your real estate business and attract new clients.

Below are 5 tips to give your real estate business a boost and attract new clients.

  1. Keep up with modern technology:

Keeping up with modern technology is important to stay competitive in the market. Using various social media sites like Facebook, Twitter and Google + are great ways to network and bring clients to your business.

  1. Socialize with past and potential clients on social media:

As a real estate agent, you need to show you are knowledgeable in the real estate area you represent. Share information about new restaurants, attractions and local school districts. This is a good way to engage future clients and get referrals.

  1. Socialize with colleagues:

Real estate colleagues, title representatives, and lawyers are great sources for referrals. Show your successes on social media in your target industry, make contacts, and you will see the door open to consistent referrals.

  1. Publicize your business:

Do you have an open house or a new listing? Posting quality pictures, videos and events on social media is a great way to market your business. Social media sites make it easy for potential clients to repost, retweet and share your information with many people.

  1. Online Search Exposure:

Most people begin their search for a real estate agent through a referral. It is important to be able to easily find that agent online. A Facebook page and Twitter feed will attract future clients to your business.

Networking has always been important in real estate, and using social networking is vital for success in the modern real estate world. Social media is a great way to increase the productivity and longevity of your business, and keeping up with modern technology is key to business success.

 

If you are looking for help with your social media marketing, check out our plans!

 


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Determine Your Style

Social media marketing is a great way for real estate agents to network with potential homebuyers. However, it’s important to understand how your personal style will impact your networking ability. The following guide provides simple tips on how a real estate agent can determining their best personal style.

When selling a home, it’s important to understand that homebuyers have different tastes. A rich 20-something tech entrepreneur will have a different style compared to an engineer for a large company who is rapidly approaching retirement. When you choose a certain style for yourself, you are marketing your real estate skills towards a certain demographic. While this process may feel limiting, there are a number of effective ways to ensure that you give yourself access to as many potential homebuyers as possible.

When using social media to market your services, it’s important to appear professional. However, professionalism shouldn’t outweigh approachability. Many younger people like to connect with others through social media services. As a real estate agent, you can leverage this tendency to boost your marketing prowess.

If you’re selling a home, it’s a good idea to welcome all forms of communication. Twitter is a very popular communication medium for many people under the age of 30. With Twitter, responses are limited to only a sentence or two. When communicating through Twitter, your responses can be seen by anyone. While this may feel intimidating, it’s still a great marketing opportunity.

Real estate agents should make themselves available through web contact forms, email, phone, text messaging, Twitter, Skype, Facebook, Instagram and as many other social networks as possible. While it can be challenging to keep up with the myriad communication technologies of our modern world, any contact may yield a potential sale.

 

If you are looking for help with your social marketing, check out our plans!


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Broker Social Management Services

Broker Social Management Services

Reach your current agents and your recruits with a strong social media presence!  Showcase your culture, give value and start those conversations!

We post local events, your office events, Agent Awards, recruiting messages, welcome new agents, agent Birthday & Anniversary, custom posts and more!  Everything we post is specific to your local area and business and most importantly, branded to you! Consider us part of your marketing team yet you don’t have to worry about training, payroll, desk space or everything else that comes with hiring an employee!

For our Elite & Platinum Plans we will include a KCM Blog Branded to you so when we post real estate articles, they will go to a blog site that is BRANDED to you!  To learn more about Keeping Current Matters Blog, Click Here!  We will add text over the image for posting to social and pinning to Pinterest!

Ideas for marketing, events, recruiting and retaining galore!

Proven methods from the top Brokers, and Coaches!  (Our head is a scary place to be, we love thinking outside the box and giving fresh ideas for getting those agents and keeping them)!

Basically, we do all of the leg work and all you need to do is pick up the phone and contact the agents to follow-up to set the appointment!

Check out these services and pricing plans!


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