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Choose Your Image Wisely

When customers visit your website, the first thing they’re drawn to is imagery, not text. On social media, posts get much more attention when they’re accompanied by interesting graphics. This is why it’s so important to choose the right images for your website, social networks, and other mass communications.

  1. Images should be professional. That doesn’t necessarily mean buttoned up – if you have a lifestyle website, for example, you certainly don’t want to use stuffy images. Images should always be high quality, though.
  2. Images should stay in-line with your brand. If you sell writing services and you often post photos of the writing process and your home office, don’t all of a sudden throw in shots of your dog or hanging out at a bar with friends. Social media marketing is social, yes, but it shouldn’t be off message.
  3. Instead of using stock images, hire a photographer to shoot for you. If you’re good at planning, you’ll know in advance what imagery you’ll need and you can send the photographer a shot list.
  4. Build a lifestyle around your brand using images. Let’s say you sell jewelry – you don’t only need shots of the jewelry, but also images of people wearing the jewelry and the lifestyle that your ideal customers lead.
  5. Avoid offensive images. One of the most important customer service tips to learn is to never offend your audience!
  6. Only use legal images. Don’t pull images off of other websites if you don’t have permission. When searching online, make sure to find “Creative Commons” images.

Whatever images you choose, make sure that you’re always appealing to the customer. Your business’ imagery is a public relations matter and your audience should always be your first priority.


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Make Real Life Connections

Technology has brought sweeping changes to the way in which we connect with other people. Although telephones like those used in the past, now mostly referred as land lines, are still being used, social media is fast becoming the primary means with which we reach out and get to know others.

Social media takes many forms for personal and professional use. Sometimes these media overlap, but there are plenty of options for fun purposes as well as building a professional marketing platform. Social media marketing began with email and business websites and has exploded into the cyber realms with the addition of Facebook, Twitter, Skype, Instagram, and numerous other programs.

Keeping in touch with vendors, customers, and the public in general gives a company a distinct marketing edge. A business can maintain visibility through timely tweets on relevant topics, posts to manufacturers’ and distributors’ websites, reviews on pertinent products or innovations, and comments in discussion forums, for example.

Building a public relations platform can use any or all of these types of social media. For example, every company or entrepreneur should have a website to establish a marketing presence and product niche. Mass communications media can be utilized to distribute newsletters, press releases, product updates, upcoming special events, and comments to industry news. Utilizing a variety of social networks helps to reach a broad audience of those who may be interested in a company’s product or services. While tweets are brief and focused, a product review can be more detailed and opinionated. Consumers of specific demographics can be targeted for updates and news.

Skype online marketing is great for video conferencing and sales presentations. Customer service tips can be tweeted or posted to a LinkedIn account. With so many options available, social media is the best marketing medium to use.


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RE/MAX Valentine’s Day Social Graphics

RE/MAX Valentine’s Day Social Media Graphics

Feel free to download and use for your Facebook.

Courtesy of your Social Marketing Nuts!

Other Resources for RE/MAX Peeps

RE/MAX, LLC Social Artwork

RE/MAX Integra Blog – Facebook Cover Artwork for RE/MAX Agents, free to download and use!

RE/MAX Creative FB Group – A great place where RE/MAX’ers share their graphics!

 


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3 Wауѕ Sосiаl Mеdiа Cаn Hеlр Yоur Buѕinеѕѕ

Sосiаl mеdiа iѕ bесоming оnе оf thе bеѕt wауѕ fоr buѕinеѕѕеѕ tо rеасh оut tо роtеntiаl сuѕtоmеrѕ. Sосiаl mеdiа inсludеѕ writing blоgѕ, uѕing a ѕосiаl nеtwоrk ѕitе, аnd раrtiсiраting in fоrumѕ оn сеntеrеd оn рrоduсtѕ оr ѕеrviсеѕ thаt уоur соmраnу оffеrѕ.

3 Wауѕ Sосiаl Mеdiа Cаn Hеlр Yоur Buѕinеѕѕ

  1. Hаving a blоg оn уоur ѕitе will grеаtlу inсrеаѕе thе аmоunt оf trаffiс tо уоur ѕitе. Bу hаving соnѕiѕtеnt аnd rеlеvаnt infоrmаtiоn оn уоur ѕitе, уоu will bе аblе tо kеер уоur сuѕtоmеrѕ infоrmеd оf аnу nеw dеvеlорmеntѕ оr рrоduсtѕ thаt уоur соmраnу оffеrѕ. A blоg mау hеlр gеt уоur соmраnу аttеntiоn frоm рrоѕресtivе сliеntѕ whо hаvе fоllоwеd a link thаt оnе оf уоur rеаdеrѕ hаѕ fоrwаrdеd оr thеу mау hаvе juѕt hеаrd аbоut ѕоmеthing thаt уоu wrоtе аnd dесidе tо rеаd it fоr thеmѕеlvеѕ. A blоg саn bе a grеаt tооl in building уоur сuѕtоmеr bаѕе.
  2. Uѕing a ѕосiаl mеdiа ѕitе iѕ аlѕо аnоthеr grеаt wау tо аttrасt роtеntiаl сuѕtоmеrѕ. Bу uѕing ѕосiаl mеdiа аѕ раrt оf уоur оnlinе buѕinеѕѕ уоu will bе аblе tо rеасh milliоnѕ оf роtеntiаl сuѕtоmеrѕ whо аlѕо uѕе thеѕе ѕitеѕ. Bу оffеring сuѕtоmеrѕ a diѕсоunt оr рrоmоtiоnаl itеm if thеу fоllоw уоu оr likе уоur раgе, уоu will hаvе thе аbilitу tо rеасh mаnу mоrе роtеntiаl сuѕtоmеrѕ thаn if уоu did nоt tаkе аdvаntаgе оf thе роѕѕibilitiеѕ thеѕе ѕitеѕ hаvе tо оffеr.
  3. Pаrtiсiраting in оnlinе fоrumѕ will hеlр уоur соmраnу ѕееm mоrе аррrоасhаblе аnd реrѕоnаblе. Yоu саn еithеr раrtiсiраtе in аn еxiѕting fоrum, оr сrеаtе оnе оn уоur оwn. Whеn uѕing thiѕ tуре оf mеdiа tо рrоmоtе уоur buѕinеѕѕ, it iѕ imроrtаnt thаt уоu dо nоt оvеr рrоmоtе уоur соmраnу tо thе роint thаt роtеntiаl сuѕtоmеrѕ аrе turnеd оff bу thе еxсеѕѕivе аmоunt оf аggrеѕѕivе mаrkеting. Wоrking in a mоrе ѕubtlе аnd indirесt mаnnеr will hаvе a mоrе роѕitivе еffесt аnd mаkе уоu a реrѕоn thаt роtеntiаl сuѕtоmеrѕ viеw аѕ a friеndlу ѕоurсе оf infоrmаtiоn.

Simрlу bу fоllоwing thеѕе ѕtерѕ, уоu will bе аblе tо gеt уоur соmраnу’ѕ nаmе аnd рrоduсtѕ оut intо thе rеасh оf роtеntiаl сuѕtоmеrѕ. Sосiаl mеdiа hаѕ bесоmе ԛuitе аn еffесtivе tооl in rеасhing оut tо thе рubliс аnd lеtting thеm gеt tо knоw mоrе аbоut whаt уоur соmраnу hаѕ tо оffеr аnd hоw thеу саn bеnеfit bу bесоming раrt оf уоur сuѕtоmеr bаѕе. Dоn’t bе аfrаid оf uѕing ѕосiаl mеdiа in уоur buѕinеѕѕ, thе роtеntiаl fоr grоwth оutwеighѕ аnу ѕkерtiсiѕm оn уоur раrt.


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Social Media and The First Time Home Buyer

Social Media and The First Time Home Buyer

In the never-ending quest to crack the code of selling to the first time home buyer, a real estate agent needs to seriously embrace the wonders of not only social media in general, but also the entire concept of what makes up social media marketing.

By using this invaluable weapon, the agent can dramatically expand his potential client base by being able to show either video or simple photographs of properties under his or her purview. That alone will eliminate the possibility of being rejected because of a person’s time constraints that prevent them from taking a look at the property.

In addition to the use of video and photos, the agent has the opportunity to establish a dialogue with this demographic that allows him to delve deeper into their needs, wants and interests.

Within this select market are primarily young people who are not only very familiar with all the nuances of modern technology, but have formed a close attachment to it. Much of it they’ve grown up with, and so they’re comfortable with it. That comfort can be put to good advantage when it comes to selling real estate to someone who has never dipped their toe in such waters before.

By developing that tech savvy approach to selling in the market, the agent can in many cases serve as a clearinghouse of information for buyers. For example, for those buyers who plan on staying a while and have young children ready to begin school, you can offer links to the local schools their children might attend.

Using modern technology such as this will allow the agent to no longer be tied to a desk or stuck in an empty home trying to sell to disinterested people simply shopping around.


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Web Retargeting and What That Means To You

Web Retargeting and What That Means To You

Web retargeting ads are the new wave for companies when it comes to online shopping. That’s because by employing retargeting ads, businesses are able to reach roughly 98% of the users who browsed their websites but did not make any purchases. By using this tactic, companies are truly able to bring in more revenue than ever before, while avoiding nagging and annoying the customer at hand.

For those that have never heard of web retargeting ads before, this method is a way to increase online sales. That’s because it allows the company to stay at the front and center of a potential buyer’s mind while they’re simply window-shopping the Internet. By showing ads of a product long after the potential buyer got out of the business’ website, the individual is more likely to return to the site and make the purchase they were once contemplating.  I am sure you have noticed that once you visit a website for something that product is now following you across the web?  To many this is a little freaky but when you use it to your advantage, it can be very promising in bringing potential clients back to your website!

In fact, for most websites, about 2% of web traffic results in a purchase or some type of next step. Most of the people browsing websites are doing just that. They have no intent of buying any products or services from the site they’re looking at. However, with retargeting, companies are able to connect with the 98% of potential buyers who did not convert on the first time around. Similar to social media marketing, it’s a way of speaking directly to those who have proven to already be interested in what’s being sold.

Like social media, this is a tactic that is especially important for the real estate industry. That’s because with retargeting, the listings remain at the top of the brain, which is crucial for a field with so much competition. When the individual is looking for a real estate agent, they’ll come across the company’s website. Even if they don’t do anything but glance at the site, these listings and agent will continue to pop up if the individual does another similar web search in the coming days. The ad will even show before any of the competitors, which again is vital in this sort of industry. It’s this sort of persistence with retargeting that makes all the difference.

Check out this page on how to add a Facebook Pixel for retargeting!


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RE/MAX Social – Holidays

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RE/MAX Holiday Social Artwork!

Feel free to download and use for your Facebook.

Courtesy of your Social Marketing Nuts!

 


Other Resources:  For RE/MAX Agents, free to download and use!

RE/MAX, LLC Social Artwork

RE/MAX Integra Blog – Facebook Cover Artwork for RE/MAX Agents, free to download and use!

(Make sure to sign up for the Sold Sign Blog for great RE/MAX stuff)!

RE/MAX Creative FB Group – A great place where RE/MAX’ers share their graphics!


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RE/MAX Social for Fall – Halloween

RE/MAX Social Media Graphics for Fall – Halloween

Feel free to download and use for your Facebook.

Courtesy of your Social Marketing Nuts!

 

 

RE/MAX FALL GRAPHICS

 

Other Resources:  For RE/MAX Agents, free to download and use!

RE/MAX, LLC Social Artwork

RE/MAX Integra Blog – Facebook Cover Artwork for RE/MAX Agents, free to download and use!

(Make sure to sign up for the Sold Sign Blog for great RE/MAX stuff)!

RE/MAX Creative FB Group – A great place where RE/MAX’ers share their graphics!

 

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Hello New Month RE/MAX Social

Say Hello to the New Month’s with these RE/MAX Social Posts!

Other Resources:  For RE/MAX Agents, free to download and use!

RE/MAX, LLC Social Artwork

RE/MAX Integra Blog – Facebook Cover Artwork for RE/MAX Agents, free to download and use!

(Make sure to sign up for the Sold Sign Blog for great RE/MAX stuff)!

RE/MAX Creative FB Group – A great place where RE/MAX’ers share their graphics!

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RE/MAX Quotes

RE/MAX Social Media Quotes

Feel free to download and use for your Facebook.

Courtesy of your Social Marketing Nuts!

 

  

Other Resources:  For RE/MAX Agents, free to download and use!

RE/MAX, LLC Social Artwork

RE/MAX Integra Blog – Facebook Cover Artwork for RE/MAX Agents, free to download and use!

(Make sure to sign up for the Sold Sign Blog for great RE/MAX stuff)!

RE/MAX Creative FB Group – A great place where RE/MAX’ers share their graphics!

 

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