• info@socialmarketingnut.com
  • 321-209-0688

Author Archives: Social Mktg Nut

  • 0

Video Marketing Strategies for Real Estate Agents

Tags : 

Hey Realtors, Are you using Video Marketing?

Real estate agents have a large responsibility on their hands. They assist people in purchasing their dream homes and in selling houses that aren’t quite right for them anymore. Through the internet and traditional print advertisements, plenty of avenues are available for real estate agents to pursue. Forgetting the importance of video marketing is a mistake that too many agents make.

Video marketing helps to provide potential buyers with a fuller view of the house. Print advertisements are often limited in space for pictures, and many websites for showcasing houses do not allow for an unlimited amount of photos. With a video marketing campaign, buyers can see more of the house and more of its features. Also, some details are conveyed much better in videos than in photos.

For example, potential buyers cannot really determine the flow of the house from photos. They can’t see how the kitchen, living room and dining room flow together, nor can they see the distance from the backdoor of the house to the pool. Video marketing also helps to give customers a much stronger sense of how large the property actually is. Even if numbers are listed, a visualization creates a more concrete image in the minds of potential buyers.

Choosing this form of marketing also really lends itself to social media, another powerful tool for getting the word out their about houses. Instead of waiting forever to get a video to load on a website, individuals can head to their favorite social media pages and check out the content. Real estate agents that choose to use videos can gain more customers in this manner. Furthermore, if they are the only ones in the area offering videos, then buyers and sellers might be more willing to use them for their real estate needs.

 

If you are looking for help with your social marketing, check out our plans!

Save


  • 0

Network, Network, Network!

Tags : 

To succeed as a real estate agent, it is critical for professionals to understand the importance of networking effectively. Although this once consisted of merely putting yourself out there and attending local events, social media channels have become equally important in today’s world. These can help a real estate agent to meet other professionals, acquire clients, and learn from the expertise of others. This article will take a look at how social media marketing can be leveraged for increased success as a real estate agent.

Importance of Social Media & Networking

Social media has recently become a very powerful tool for professionals. It offers the ability for individuals to showcase their work, explain their credentials, and communicate with others. However, it is important for real estate professionals to use social media marketing effectively to prevent it from backfiring. Social media is a powerful tool, but it can also make a real estate agent look unprofessional if it is used improperly. This means that professionals will need to separate their personal lives from their business lives to build a personal brand that can be effective.

How to Use Social Media for Networking

The first step for real estate professionals is to create an account on several social media websites. Websites like LinkedIn and Twitter are a great place to start. However, it is very important that these profiles are used strictly for business in order to maintain a professional appearance.

Individual social media channels will next need to be optimized to include work credentials and keywords that might be relevant to prospective clients. Real estate professionals should use authentic images and professional graphics to make their accounts look great.

Once the account has been set up properly, the next step is to start networking. This is a gradual process that can only succeed in the long run. Professionals should start by inviting existing contacts to follow them on social media. This can be done through several channels that include print, email, and on the platform itself. Once a following has been acquired, professionals will then need to make regular posts to improve their reputation with followers. With a strong reputation as a thought leader, real estate professionals will gradually see new business coming in through networking.

 

If you are looking for help with your social media marketing, check out our plans!

 


  • 0

RE/MAX Social Beachy

RE/MAX Social Media Graphics

For those who are close to the beach (or wish they were) these are for you!

Feel free to download and use for your Facebook.

Courtesy of your Social Marketing Nuts!

 

Social Posts!

Other Resources:  For RE/MAX Agents, free to download and use!

RE/MAX, LLC Social Artwork

RE/MAX Integra Blog – Facebook Cover Artwork for RE/MAX Agents, free to download and use!

(Make sure to sign up for the Sold Sign Blog for great RE/MAX stuff)!

RE/MAX Creative FB Group – A great place where RE/MAX’ers share their graphics!

Save

Save

Save

Save

Save


  • 0

5 ways social media can attract real estate clients

Tags : 

Can social media help my real estate business?  Yes, you should use social marketing to reboot your real estate business and attract new clients.

Below are 5 tips to give your real estate business a boost and attract new clients.

  1. Keep up with modern technology:

Keeping up with modern technology is important to stay competitive in the market. Using various social media sites like Facebook, Twitter and Google + are great ways to network and bring clients to your business.

  1. Socialize with past and potential clients on social media:

As a real estate agent, you need to show you are knowledgeable in the real estate area you represent. Share information about new restaurants, attractions and local school districts. This is a good way to engage future clients and get referrals.

  1. Socialize with colleagues:

Real estate colleagues, title representatives, and lawyers are great sources for referrals. Show your successes on social media in your target industry, make contacts, and you will see the door open to consistent referrals.

  1. Publicize your business:

Do you have an open house or a new listing? Posting quality pictures, videos and events on social media is a great way to market your business. Social media sites make it easy for potential clients to repost, retweet and share your information with many people.

  1. Online Search Exposure:

Most people begin their search for a real estate agent through a referral. It is important to be able to easily find that agent online. A Facebook page and Twitter feed will attract future clients to your business.

Networking has always been important in real estate, and using social networking is vital for success in the modern real estate world. Social media is a great way to increase the productivity and longevity of your business, and keeping up with modern technology is key to business success.

 

If you are looking for help with your social media marketing, check out our plans!

 


  • 0

Determine Your Style

Social media marketing is a great way for real estate agents to network with potential homebuyers. However, it’s important to understand how your personal style will impact your networking ability. The following guide provides simple tips on how a real estate agent can determining their best personal style.

When selling a home, it’s important to understand that homebuyers have different tastes. A rich 20-something tech entrepreneur will have a different style compared to an engineer for a large company who is rapidly approaching retirement. When you choose a certain style for yourself, you are marketing your real estate skills towards a certain demographic. While this process may feel limiting, there are a number of effective ways to ensure that you give yourself access to as many potential homebuyers as possible.

When using social media to market your services, it’s important to appear professional. However, professionalism shouldn’t outweigh approachability. Many younger people like to connect with others through social media services. As a real estate agent, you can leverage this tendency to boost your marketing prowess.

If you’re selling a home, it’s a good idea to welcome all forms of communication. Twitter is a very popular communication medium for many people under the age of 30. With Twitter, responses are limited to only a sentence or two. When communicating through Twitter, your responses can be seen by anyone. While this may feel intimidating, it’s still a great marketing opportunity.

Real estate agents should make themselves available through web contact forms, email, phone, text messaging, Twitter, Skype, Facebook, Instagram and as many other social networks as possible. While it can be challenging to keep up with the myriad communication technologies of our modern world, any contact may yield a potential sale.

 

If you are looking for help with your social marketing, check out our plans!


  • 0

Broker Social Management Services

Broker Social Management Services

Reach your current agents and your recruits with a strong social media presence!  Showcase your culture, give value and start those conversations!

We post local events, your office events, Agent Awards, recruiting messages, welcome new agents, agent Birthday & Anniversary, custom posts and more!  Everything we post is specific to your local area and business and most importantly, branded to you! Consider us part of your marketing team yet you don’t have to worry about training, payroll, desk space or everything else that comes with hiring an employee!

For our Elite & Platinum Plans we will include a KCM Blog Branded to you so when we post real estate articles, they will go to a blog site that is BRANDED to you!  To learn more about Keeping Current Matters Blog, Click Here!  We will add text over the image for posting to social and pinning to Pinterest!

Ideas for marketing, events, recruiting and retaining galore!

Proven methods from the top Brokers, and Coaches!  (Our head is a scary place to be, we love thinking outside the box and giving fresh ideas for getting those agents and keeping them)!

Basically, we do all of the leg work and all you need to do is pick up the phone and contact the agents to follow-up to set the appointment!

Check out these services and pricing plans!


  • 0

RE/MAX Social for Holidays

RE/MAX Social Media Graphics for Holidays

Feel free to download and use for your Facebook.

Courtesy of your Social Marketing Nuts!

 

Other Resources:  For RE/MAX Agents, free to download and use!

RE/MAX, LLC Social Artwork

RE/MAX Integra Blog – Facebook Cover Artwork for RE/MAX Agents, free to download and use!

(Make sure to sign up for the Sold Sign Blog for great RE/MAX stuff)!

RE/MAX Creative FB Group – A great place where RE/MAX’ers share their graphics!

Save

Save


  • 0

Realtor Looking for Social Help?

Real Estate Agents / Teams

Looking for someone to help you manage your Social Media?  We can help!

“Social media won’t replace a handshake, BUT social DONE WELL will change the first meeting from a handshake to a hug.”

We will post relevant content to your social profiles based on your business to get more engagement and reach more potential clients!

Facebook, Twitter, Linkedin, Pinterest, and Instagram etc!

We LOVE social!

Social Media Management

Let us handle your Social Media Needs!  Our services are unlike the other services you have seen online. We will work directly with you and become part of your team!   We post to facebook, Twitter, Pinterest, LinkedIn and /or Instagram and have several plans to choose from. We also use Facebook Target Ads to increase your fan base as well as your engagement.  We work with you to find the culture of your business, your events, showcasing achievements, press releases, photos of location, etc.  Everything we post is specific to your local area and business and most importantly, branded to you!  Consider us part of your marketing team yet you don’t have to worry about training, payroll, desk space or everything else that comes with hiring an employee!

Most 3rd party companies will post articles related to your business.  This same content is also posted to thousands of other businesses just like yours!  Nothing is branded to you, no calls to action, nothing linking to your website and NO ONE monitoring or engaging with comments, messages, etc.  That drives us crazy!  We will be monitoring (business hours) your accounts to engage and help create relationships with those that are commenting, retweeting, asking questions, etc.

For our Elite & Platinum Plans we will include a KCM Blog Branded to you so when we post real estate articles, they will go to a blog site that is BRANDED to you!  To learn more about Keeping Current Matters Blog, Click Here!  We will add text over the image for posting to social and pinning to Pinterest!

To see everything including and our generic agent / team plans (we will tailor a plan specific to your needs), click here!

 


Connect with Us!

Visit Us On TwitterVisit Us On FacebookVisit Us On InstagramVisit Us On PinterestVisit Us On GooglePlusVisit Us On YoutubeVisit Us On LinkedinCheck Our Feed

Looking for Help?

Our Recent Posts

Open House Checklist

Listing Checklist!

Contact Us

We are Nuts about Social Media and Marketing