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How to choose website domain?

You have a real estate website, now what?

First step is buying your OWN domain. At least one but you can have a lot of fun when you purchase multiple domains!

Why buy a domain? Simple – You should ALWAYS purchase your own domain so you always have full control over your websites, your real estate marketing, your branding and everything that comes along with this.

How to choose a domain? This is probably the hardest part… deciding what domain to purchase and use. Here are some of my thoughts on this.

  1. Always buy your firstlastname.com (even if you don’t use it, many times people will do search for your name first so buy this, maybe even buy a couple versions if you can, especially if you have a commonly misspelled last name (like me – Holliday – my name isn’t available but I would buy HeatherHolliday and HeatherHoliday.com).
  2. Keep it short and memorable. Your domain should be short and easy for someone to remember. You will be putting these on all of your marketing including your business cards so the shorter it is, the larger print you can use on a small business card.
  3. Stay away from Tradmarked names. If you are going to use a trademarked name, be sure you look up and follow the rules associated with doing this (realtor, remax, other franchise name). There is nothing worse than advertising a domain and having it on all your social, signs, advertising only to get a cease and desist letter and having to rebrand yourself! If you do buy those domains, that is fine – just don’t use it as your main advertising.
  4. Buy multiple domains. If you are looking to have landing pages on your website for farming neighborhoods, cities, etc. Get multiple domains that are cohesive with your marketing and branding so when you are farming that area you can use that domain on the print marketing.
  5. Do I buy .com, .net, .org, .realestate? I would advise to always buy .com’s since that is what people automatically think of for websites. .orgs are for non-profits.
  6. Think of your Branding. Your social accounts, your user names, the #hashtags you can use in your posts. Ideally you would want all of your business social to match your domain name so here are some ideas to get your brain going on deciding what domain will work for you.
  • HeatherMOVES321 (areacode – but easily purchase multiple domains for your farming areas)
  • HeatherSELLS321
  • HeatherSOLDit.com
  • 321Homes.com
  • DiscoverHomesinBrevard (County / city / neighborhood)

Once you have your domain, you can set up DNS records for most websites. The other domains if you chose multiple domains, can easily be forwarded to those pages on your website! Click here for tips on setting up your booj domain.

This is your business so at minimum you should always have at least one domain that you have full control over. Do not have a website company or your office purchase this for you. You purchase it so you have control of it. You are worth the $15/yr to control your business and marketing! I personally use godaddy.com, they are super simple to use and have always had great customer support.

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RE/MAX Fall Social Artwork

RE/MAX Fall Facebook Covers and artwork for RE/MAX Associates to use!

Feel free to download and use for your Facebook and other social platforms.

Courtesy Social Marketing Nut, Inc

Other Resources:  For RE/MAX Agents, free to download and use!

For even more social image options, check out RE/MAX LLC’s designs by clicking HERE or go to remaxmarketing.com and click on Digital & Social for the latest designs!

RE/MAX Creative FB Group – A great place where RE/MAX’ers share their graphics!

Fall Graphics

Facebook Covers

Halloween Graphics

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RECHARGE 2021 – Business Planning Event is going LIVE! All are welcome to join in the fun!

2020 was a unique year for sure! For this reason we have decided to take our Annual Business Planning that typically was a full day and break it up into 4 shorter segments during our Monday Morning Wake – Up Call LIVE show!

Register today to join out Private FB Group, get video replays and announcements during our class!

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Patriot Day – RE/MAX Social Graphics

Courtesy of Social Marketing Nut

Other Resources:  For RE/MAX Agents, free to download and use!

RE/MAX, LLC Social Artwork

RE/MAX Creative FB Group – A great place where RE/MAX’ers share their graphics!

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Labor Day RE/MAX Social Graphics

Labor Day

Courtesy of Social Marketing Nut

Other Resources:  For RE/MAX Agents, free to download and use!

RE/MAX, LLC Social Artwork

RE/MAX Creative FB Group – A great place where RE/MAX’ers share their graphics!

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September LIVE Classes

Join us for these LIVE classes in the RE/MAX Tech N Tools Group!

These classes are available in RU! Click here for more details & registration links

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What should I be posting to Social?

So often I get asked the question “What should I be posting to social”, or what is a good third party company to auto post to my social for me, I don’t have time.

In my honest opinion, you will get out of social what you put into it. Building an audience and engagement on a facebook business page is really hard if you are just starting out. Facebook now wants you to pay to play. I look at social as one of the pillars to your business (you should have 7-10 pillars you are consistently working on). The more authentic you are about yourself as well as giving value for your community, the more engagement you will receive. I feel the objective for any social is actually being “SOCIAL”.

“Social media won’t replace a handshake, BUT social DONE WELL will change the first meeting from a handshake to a hug.”

Here are some ideas / resources on what to post.

Check out Katie Lances videos & download her content calendar. If you don’t know who Katie is, get to know her. She provides a TON of great ideas and a load of videos to help the real estate professional! Sign up for her Social Smart Academy, I promise you will not regret it! https://katielance.com/

I love promo.com for their content calendar! I have a video plan myself but they offer many videos for different holidays you can download and use!

Look into agentcrate.com – they have a TON of resources for your social media! From graphics, videos, templates and their own template machine for you to customize anything! It is relatively inexpensive for everything you get (if you use it)!

If you are looking for a marketing platform for designing graphics, we LOVE Canva! Canva has a free version BUT their Pro plan is well worth the $19/mo with all the templates as well as FREE Stock Graphics you can use for your marketing!

Make sure to join this group on facebook – Canva for Real Estate Agents

This is a very active group with a ton of tutorials but even better, agents share their design templates making it easier than ever to find new marketing ideas! Make sure to go thru the learning units in the group as well!

Overall, there is no one size fits all when it comes to social! I believe if you are Passionate, Positive and Authentic you will gain the Know, Like & Trust to grow you business! Make connections and create and maintain relationships and watch the magic happen!!

Graphics – Our Content CalendarRE/MAX Social Graphics

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boojCAMP 2020

BoojCAMP is a in-depth training series walking RE/MAX Agents, Brokers/Owners and Office Staff through all the features and benefits on booj.  FREE!

It’s time to get focused on the areas you need help with

Unlike physical conferences where you can end up sitting through content you just don’t need, BoojCamp is delivered entirely online. Dip in and watch the specific talks you need to transform your business, or catch them all. It’s up to you!

With 14 experts, the tactics you need are just a click away

Our experts will be sharing their years of knowledge, strategies and tactics. If you’re focused on launching or growing your business we’ve got you covered.

Follow your favorite topics for exclusive content and offers

Choose the topics you’d like to follow and we’ll keep you up to date with its content, expert advice and exclusive offers.


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booj websites – building a hyper local page

Now that booj has the saved search feature we can really pimp out our community, city, subdivision pages! You can create as many searches you want!! One thing I have noticed is with inventory so low, you may want to keep the searches more broad than not because you will have an odd space with no listings if you do not have any listings in a certain area. So for now, we are sticking to cities and larger subdivisions which will allow us to create multiple searches on one page!

What we don’t have listed below is local content and photos or videos! Go ahead and add a carousel or image + text with information, photos and links to your favorite places around town!!! Add that right under the header! Videos are a perfect way to show off your communities and your knowledge about them as well!! And bonus is when people are watching your videos, they are staying on your site longer which helps with your Google Authority!!


Here is our general Hyper local page builder

What that that look like on a website?

Of course we are here to help you if this does not even look like fun for you! 😉 We are NUTS about booj websites and would love to help you! Click here for full details on our website plans, tutorials, graphics and more!

Watch Tavia Ritter and I go thru how we build hyper local content!

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Month of Miracles Social Graphics

August is Month of Miracles for RE/MAX!

Show your pride by using one of these Children’s Miracle Network Hospitals and RE/MAX FB Covers!

Miracle Agent Resources – RE/MAX | RE/MAX + CMNH Graphic Pack 2020

Download your Facebook Profile Frame Here!

NOW AVAILABLE: Month of Miracles GIFs! 👏

Add these to your stories, use them in your comments, and spread the joy that this month brings us. ❤️💛

These are searchable through GIPHY using the keywords “RE/MAX”, “CMN”, “Month of Miracles” or “Miracle Agent”. DOWNLOAD ALL HERE

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