Now that booj has the saved search feature we can really pimp out our community, city, subdivision pages! You can create as many searches you want!! One thing I have noticed is with inventory so low, you may want to keep the searches more broad than not because you will have an odd space with no listings if you do not have any listings in a certain area. So for now, we are sticking to cities and larger subdivisions which will allow us to create multiple searches on one page!
What we don’t have listed below is local content and photos or videos! Go ahead and add a carousel or image + text with information, photos and links to your favorite places around town!!! Add that right under the header! Videos are a perfect way to show off your communities and your knowledge about them as well!! And bonus is when people are watching your videos, they are staying on your site longer which helps with your Google Authority!!
This year is unlike any other year we have had to endure. Just like Graduation, as school starts in person or virtually, 2020 has been a year of changes.
I have my traditional Back to School Posts and I added 2020 versions. As a Mom and a marketer, I don’t even know what is appropriate or how to feel. Typically the First Day of School is one of my favorites on social media, as well as the last day when you have the side by side comparisons… we never go that last year and some are still waiting for a Graduation.
Whichever you choose (if any), always be mindful of your social posts in today’s uncertainty. Wishing all the parents, students & teachers a great year!
Feel free to download and use for your Social Channels.
Make sure to name all of your images with a short description of what it is versus the name of the photo where you purchased or downloaded from. Make sure to never just “google” an image and use! Check out our blog with websites on royalty free images you can use for your website.
Add a Title & Description to every page
This helps search engines as well as consumers decide if this is the site they want to visit. When you do a search. The Title is the BOLD Blue Hyper link, the description is the short narrative under this. Try to keep this under 160 characters.
Add Local Content and useful information
Add Content that is Valuable and Local 46% of google searches are seeking local information. And 88% of Consumers who do a local search on their smartphone visit or call within a day. Make sure you have your Google My Business Page set up and are utilizing it! Great local information for REALTORS – Relocation information and links, School Information, local events (St. Patrick’s Day, Christmas Parades, 4th of July Events, Fairs, Home Shows). Check out this Local SEO checklist.
Share your content onto social media channels and DON’T forget Pinterest & YouTube! Enhance those pins & youtube descriptions and make sure they link back to the page on your website!
Don’t set it and forget it.
Make sure to update and enhance your site frequently. Don’t set it and forget it. I use my site as a support tool for my business. I use my most asked questions and turn them into blogs. Not only does this add content to my site and keep it relevant but it ends up being a huge time saver for me because as I get the same questions, I can easily send over the link with the blog, tutorial, video, etc that lives on my website! No matter what your business is, you can do the same!
When we are designing your website, we are logging directly into your booj portal and not going in thru maxcntr. We do not go thru your Account information as this is not part of the booj website process. Your Bio on your booj site is pulling directly from your maxcntr profile. To update this information, log into remax.net, click apps and select the Blue “My Account” Tile, then click “Edit my Profile”. The phone number that displays on the top dropdown is your “Direct” Number so make sure you have that option filled out. While you are in there, make sure your Bio is updated, add your website and social links and your most updated HI RES photo!! Make sure your social accounts are listed as well as your “Agent Website – Click Make Primary” so this appears on your main remax.com agent profile as well.
#2 – Who is Joe?
If you google yourself + RE/MAX, your remax.com profile will display. Most of the time you will see testimonies on this profile. These are pulling over from the manual testimonies on your published booj site. Some sites had some default Testimonies from an agent named “Joe” – it seems an actual agent had their user name set up as remax so these pulled over by default. You can easily go to your booj website dashboard and use the dropdown to get to your manual testimonies and delete those testimonies (better yet, copy and paste a few in this area so you have reviews that pop up on your remax.com profile! 🙂
#3 – How do I connect my own domain?
You have your OWN domain – GREAT! We ALWAYS recommend everyone having your on domain that you have full control over! When your website needs change, you are able to have FULL control over where this gets pointed and believe me, from a marketing stand point, you want to have a domain that you won’t have to change on all of your marketing every time something changes! We article with step by step instructions for those of you who have their domain with godaddy! Read the article here!
We often see people saying that they are using the image blocks but it won’t save. It looks like everything is fine but once they get out of that block they notice it did not save anything. 9 out of 10 times, this is because your Link Text was too long. Currently you will not get an error code (like you do in the description box) but keep your link text short.. something like Click Here, Learn More, View properties, etc. TIP: We have seen this with the Video Title as well!
# 5 – How hard is it to rearrange my homepage?
Rearranging “blocks” on any page is as easy as dragging and dropping! Looking to have your Bio above everything? No problem! To edit, go to the page, then you will see the “blocks” on far left and the preview on the right side. Drag and drop the blocks and watch the preview change! TIP: Once you make this change, it may take 30 minutes for you to see it on your LIVE site!
#6 – How can I edit pages on my website?
Click on dropdown for Website, go to pages and click edit. This will open up the pages and blocks that are on this page.
#7 – What is SEO
Each page in booj allows you to go into “Page Details” to edit this information. Go ahead and do a search in Google for an area, scroll down the results until you see the non Paid results. These are organic results meaning this website did not have to pay in order to show up in a search.
You have the option in each page of booj to add this information. Tip: I use a google doc to add what I want for each page and will replace the keywords (community, city, etc). This makes it much easier as you are building pages.
Page Title Tag – The top Blue Linked Title in the search result
Meta Description Tag – Description displays in the google search under the website):
Example for pages with Searches:
PAGE TITLE TAG:
Moving to City, St? View all homes for Sale, Condos for Sale, real estate, local area resources, things to do in City, State Full Name, Phone #, RE/MAX
META DESCRIPTION TAG:
View All MLS listings in X, large photos, market reports, home values & more. Most Accurate Data. 1000s of Listings. Daily Listing Updates & Alerts.