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Category Archives: Agent Tips

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Check out the Social Media Portal on RU!

Hey all! Last month RE/MAX announced the all new RE/MAX University Social Media Training Portal! This all new portal has everything from content calendar, tips for all social platforms (including graphic sizes), some amazing quick videos and webinars from the amazing Katie Lance and a Social Media Best Practices Guide!

To get to the Social Media Portal – Log into your MAXcntr, click on the RE/MAX University Tile and on the left side you will see the Social Media Portal!

Visit here ▶️ https://rem.ax/RUSocialTraining

Here is a quick glance for the Year but check out the monthly calendar which will have something for every day!

We were able to grab Kayla Roofe, Social Media Manager from RE/MAX LLC to go over some of these great new features! Check it out!


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RECHARGE 2021

RECHARGE 2021 – Business Planning Event is going LIVE! All are welcome to join in the fun!

2020 was a unique year for sure! For this reason we have decided to take our Annual Business Planning that typically was a full day and break it up into 4 shorter segments during our Monday Morning Wake – Up Call LIVE show!

Register today to join out Private FB Group, get video replays and announcements during our class!


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How to choose website domain?

You have a real estate website, now what?

First step is buying your OWN domain. At least one but you can have a lot of fun when you purchase multiple domains!

Why buy a domain? Simple – You should ALWAYS purchase your own domain so you always have full control over your websites, your real estate marketing, your branding and everything that comes along with this.

How to choose a domain? This is probably the hardest part… deciding what domain to purchase and use. Here are some of my thoughts on this.

  1. Always buy your firstlastname.com (even if you don’t use it, many times people will do search for your name first so buy this, maybe even buy a couple versions if you can, especially if you have a commonly misspelled last name (like me – Holliday – my name isn’t available but I would buy HeatherHolliday and HeatherHoliday.com).
  2. Keep it short and memorable. Your domain should be short and easy for someone to remember. You will be putting these on all of your marketing including your business cards so the shorter it is, the larger print you can use on a small business card.
  3. Stay away from Tradmarked names. If you are going to use a trademarked name, be sure you look up and follow the rules associated with doing this (realtor, remax, other franchise name). There is nothing worse than advertising a domain and having it on all your social, signs, advertising only to get a cease and desist letter and having to rebrand yourself! If you do buy those domains, that is fine – just don’t use it as your main advertising.
  4. Buy multiple domains. If you are looking to have landing pages on your website for farming neighborhoods, cities, etc. Get multiple domains that are cohesive with your marketing and branding so when you are farming that area you can use that domain on the print marketing.
  5. Do I buy .com, .net, .org, .realestate? I would advise to always buy .com’s since that is what people automatically think of for websites. .orgs are for non-profits.
  6. Think of your Branding. Your social accounts, your user names, the #hashtags you can use in your posts. Ideally you would want all of your business social to match your domain name so here are some ideas to get your brain going on deciding what domain will work for you.
  • HeatherMOVES321 (areacode – but easily purchase multiple domains for your farming areas)
  • HeatherSELLS321
  • HeatherSOLDit.com
  • 321Homes.com
  • DiscoverHomesinBrevard (County / city / neighborhood)

Once you have your domain, you can set up DNS records for most websites. The other domains if you chose multiple domains, can easily be forwarded to those pages on your website! Click here for tips on setting up your booj domain.

This is your business so at minimum you should always have at least one domain that you have full control over. Do not have a website company or your office purchase this for you. You purchase it so you have control of it. You are worth the $15/yr to control your business and marketing! I personally use godaddy.com, they are super simple to use and have always had great customer support.


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Top 5 SEO & Website Tips

Images / Graphics

Make sure to name all of your images with a short description of what it is versus the name of the photo where you purchased or downloaded from. Make sure to never just “google” an image and use! Check out our blog with websites on royalty free images you can use for your website.

Add a Title & Description to every page

This helps search engines as well as consumers decide if this is the site they want to visit. When you do a search. The Title is the BOLD Blue Hyper link, the description is the short narrative under this. Try to keep this under 160 characters.

Add Local Content and useful information

Add Content that is Valuable and Local 46% of google searches are seeking local information. And 88% of Consumers who do a local search on their smartphone visit or call within a day. Make sure you have your Google My Business Page set up and are utilizing it! Great local information for REALTORS – Relocation information and links, School Information, local events (St. Patrick’s Day, Christmas Parades, 4th of July Events, Fairs, Home Shows). Check out this Local SEO checklist.

Social Media

Share your content onto social media channels and DON’T forget Pinterest & YouTube! Enhance those pins & youtube descriptions and make sure they link back to the page on your website!

Don’t set it and forget it.

Make sure to update and enhance your site frequently. Don’t set it and forget it. I use my site as a support tool for my business. I use my most asked questions and turn them into blogs. Not only does this add content to my site and keep it relevant but it ends up being a huge time saver for me because as I get the same questions, I can easily send over the link with the blog, tutorial, video, etc that lives on my website! No matter what your business is, you can do the same!


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Marketing with Canva

How we use Canva in our daily business!

Kristen Long – She fought trying Canva and has now realized how simple it is to use for social posts, marketing reports and saving time with the resizing tool!

Ana Duarte- Her famous R4 Map, using QR Codes in Business Cards, videos and so much more!

Bri White – Watch Bri use elements, grids & photos to make a design come to life!

Heather Holliday – Using your branding kits for colors & fonts, using folders and organizing yourself within canva!

This video was LIVE in the RE/MAX Creative Group as well as the RE/MAX Tech & Tools Group on Facebook!


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Canva Basics

Just getting started with Canva? Let’s review your dashboard and get creative using a template!

Did you know Canva has a free version? In this video we will go over your main dashboad, your brand kits, fonts and get started using a template Canva already has pre-made and add our logo and change the font to make it our own creation for social media!


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Get more Reviews!

Looking for REVIEWS for more than one platform?  Most platforms require someone to register and do a review on their own platform. (At least the giant sites where the reviews matter the most).

Reviews on all platforms are equally important so here is a tip!  Offer a $10 starbucks card (can get online one that they show at checkout from their phone or print) for them to use or giveaway for their time in doing the reviews.

Example email:

“[Name], thank you so much for choosing me as your real estate agent! I enjoyed working with you and hope you are beyond happy with the transaction. I’d like to ask you a favor:

Will you take a few minutes and write a review of your experience with me? If you remember when we first started this process, I promised I would earn your five-star review. I hope I’ve fulfilled that, but most importantly, I want your open and honest feedback so that other consumers who read your review will know what it’s like to work with me.  I am including a couple links below for reviews, and for your time, I will send you a gift card for a free cup of coffee on me from Starbucks!  Feel free to use for yourself or forward the email you receive from Starbucks along to someone!

Thank you…..  (enter something personal from the relationship)

(Hyper link these to the review page for these platforms)

Review me on Zillow

Review me on Realtor.com

Review me on Google

Review me on Facebook

If you use gmail, you can set up this email with the links as a canned email so it is easy to send off to your client when you need to! Make sure you add in that personal touch or a nice memory from the experience to ad that personal touch!


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Free Stock Graphics

Looking for fun graphics for your social or website? Whatever you do, do NOT go to Google and grab any photo from your search. Copyright infringement is a BIG deal – Don’t do it!

Here is a list of several websites that offer royalty free images for you to use. Make sure to read the fine print and follow those guidelines. Alsmost all of the sites would not allow you to use these graphics for selling products but they are perfect for fun marketing projects!

  1. pixabay.com
  2. freeimages.com
  3. picography.co
  4. Pexels
  5. Reshot
  6. Picjumbo
  7. Kaboom Pics
  8. seekpng.com
  9. pngtree.com
  10. pngmart.com
  11. freepik.com
  12. visualhunt.com
  13. snappygoat.com
  14. designerspics.com
  15. Icograms.com
  16. jeshoots.com
  17. splitshire.com
  18. picjumbo.com
  19. goodfreephotos.com
  20. lifeofpix.com
  21. gratisography.com
  22. imcreator.com/free
  23. stokpic.com
  24. kaboompics.com
  25. nos.twnsnd.co
  26. sitebuilderreport.com/stock-up
  27. raumrot.com
  28. scatterjar.com
  29. moveast.me
  30. pikwizard.com

If you are doing larger projects, I purchase images, my favorite is shutterstock. They have several plans you can choose from!


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Heather’s Top 10 RE/MAX Underused Tools

Join me as I go over my Heather’s Top 10 RE/MAX Underused Tools!

These are tools we have but most have forgotten about!

RE/MAX Design Center

Power of the Network

RE/MAX University

RE/MAX HQ & Websites

Adwerx and so much more!


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Create a Marketing Package in RE/MAX Design Center

Wanting a different look for your Marketing? In just 5 easy steps you can recreate your Listing Marketing with a new template design!

Step 1 – Log into maxcntr.com and go to Design Center

Step 2 – Go to your listings!

Step 3 – Find the Listing and click manage

Step 4 – Pick the template you want (this is the hardest step – trust me)

Step 5 – Download your new marketing! The new projects will be in the Project folder in about 15 seconds!

Note: You will need to manually push the youtube video out.


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