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Category Archives: Video Tips

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Video Marketing for Real Estate Agents!

February was our month of Video classes with top agents around the globe!

Are you trying to move into the Video space for your real estate career?

We did a great interview with the amazing Brad McCallum, RE/MAX about how he got into the video space to set himself apart and does these out of the box lifestyle type videos to promote his listings but also allows potential consumers to really get to know, like and trust him before they even meet!

Check out our interview with the amazing Brad McCallum during our live show!


In this video we break down video into reels, IG live and of course Tik Tok, apps they use and so much more! Who better to break it down than our Special Guest Speakers Michele Bee Bellisari & Sue “Pinky” Benson!


Special guest Chris Thiel with RE/MAX of Stuart in Florida as he goes over “Grabbing them by the eyeballs with video” and chatting about his new community video series! (And his infamous Lockbox videos) πŸ˜‰


Finishing off our month of videos is the one and only Melanie Galea who goes over how 1 Live video can create 20 pieces of content!

We hope you enjoyed the month of video classes! Don’t forget “Progress, not perfection” and just go for it!


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How to Create a YouTube Channel!

Recommended: Create a channel with a business or other name

Follow these instructions to create a channel that can have multiple managers or owners. 

You can use a Brand Account to create a channel that has a different name but that’s still managed from your Google Account. Learn more about Brand Accounts

  1. Sign in to YouTube on a computer or using the mobile site.
  2. Go to your channel list.
  3. Choose to create a new channel or use an existing Brand Account:
    • Create a new channel by clicking Create a new channel.
    • Create a YouTube channel for a Brand Account that you already manage by choosing the Brand Account from the list. If this Brand Account already has a channel, you can’t create a new oneβ€”you’ll just be switched over to that channel if you select the Brand Account from the list. 
  4. Fill out the details to name your new channel and verify your account. Then, click Done. This creates a new Brand Account. 
  5. To add a channel manager, follow the instructions to change channel owners and managers.

Learn more about using a channel with a business or other name on YouTube.


Now that you have your YouTube Channel, Let’s Customize it!

Add a custom YouTube Cover Art! Use the YouTube cover art in Canva or download YouTube Channel Art that RE/MAX already has done!

On your Channel, click Customize Channel, then go to the Basic Info Tab. This is where you have your channel name, channel Description (Bio) and Links. Make sure to add your website and all other social channel link here!

Upload Your Commercial Videos!

Go to remaxhustle.com and make your custom 13 video commercials, then download them all to your computer. IMPORTANT: Copy your YouTube channel link and email socialmedia@remax.com so they can allow these commercials to be uploaded to YouTube (YouTube is very strict on copied content so RE/MAX needs to submit your channel for permission)! One by one upload them to your YouTube channel, Make sure to give Title & Description for each video, in the description, make sure you have your website listed! Add to a Playlist or add NEW Playlist to add these videos too (Playlists are the best way to keep your content organized)!

Set up Playlists!

Playlists are the best way to organize your YouTube Channel! Whether is is for your Listing Videos, Sold Videos, Your Commercials, Area Videos or use videos from another channel! The RE/MAX YouTube Channel has a ton of videos you can use to add playlists!

How to save other videos to a Playlist?

Playlist Ideas:

Once your channel looks great, we would always recommend grabbing a tripod and doing some area videos, a sort intro video and other more localized content for your website! These videos can live on YouTube but also used for social, website and so much more!

Check out some great tips from influencers!

Happy Recording! πŸ˜‰


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Canva Basics

Just getting started with Canva? Let’s review your dashboard and get creative using a template!

Did you know Canva has a free version? In this video we will go over your main dashboad, your brand kits, fonts and get started using a template Canva already has pre-made and add our logo and change the font to make it our own creation for social media!


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Video Marketing Strategies for Real Estate Agents

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Hey Realtors, Are you using Video Marketing?

Real estate agents have a large responsibility on their hands. They assist people in purchasing their dream homes and in selling houses that aren’t quite right for them anymore. Through the internet and traditional print advertisements, plenty of avenues are available for real estate agents to pursue. Forgetting the importance of video marketing is a mistake that too many agents make.

Video marketing helps to provide potential buyers with a fuller view of the house. Print advertisements are often limited in space for pictures, and many websites for showcasing houses do not allow for an unlimited amount of photos. With a video marketing campaign, buyers can see more of the house and more of its features. Also, some details are conveyed much better in videos than in photos.

For example, potential buyers cannot really determine the flow of the house from photos. They can’t see how the kitchen, living room and dining room flow together, nor can they see the distance from the backdoor of the house to the pool. Video marketing also helps to give customers a much stronger sense of how large the property actually is. Even if numbers are listed, a visualization creates a more concrete image in the minds of potential buyers.

Choosing this form of marketing also really lends itself to social media, another powerful tool for getting the word out their about houses. Instead of waiting forever to get a video to load on a website, individuals can head to their favorite social media pages and check out the content. Real estate agents that choose to use videos can gain more customers in this manner. Furthermore, if they are the only ones in the area offering videos, then buyers and sellers might be more willing to use them for their real estate needs.

 

If you are looking for help with your social marketing, check out our plans!

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