Social Media and The First Time Home Buyer
In the never-ending quest to crack the code of selling to the first time home buyer, a real estate agent needs to seriously embrace the wonders of not only social media in general, but also the entire concept of what makes up social media marketing.
By using this invaluable weapon, the agent can dramatically expand his potential client base by being able to show either video or simple photographs of properties under his or her purview. That alone will eliminate the possibility of being rejected because of a person’s time constraints that prevent them from taking a look at the property.
In addition to the use of video and photos, the agent has the opportunity to establish a dialogue with this demographic that allows him to delve deeper into their needs, wants and interests.
Within this select market are primarily young people who are not only very familiar with all the nuances of modern technology, but have formed a close attachment to it. Much of it they’ve grown up with, and so they’re comfortable with it. That comfort can be put to good advantage when it comes to selling real estate to someone who has never dipped their toe in such waters before.
By developing that tech savvy approach to selling in the market, the agent can in many cases serve as a clearinghouse of information for buyers. For example, for those buyers who plan on staying a while and have young children ready to begin school, you can offer links to the local schools their children might attend.
Using modern technology such as this will allow the agent to no longer be tied to a desk or stuck in an empty home trying to sell to disinterested people simply shopping around.