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Video Marketing Strategies for Real Estate Agents

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Hey Realtors, Are you using Video Marketing?

Real estate agents have a large responsibility on their hands. They assist people in purchasing their dream homes and in selling houses that aren’t quite right for them anymore. Through the internet and traditional print advertisements, plenty of avenues are available for real estate agents to pursue. Forgetting the importance of video marketing is a mistake that too many agents make.

Video marketing helps to provide potential buyers with a fuller view of the house. Print advertisements are often limited in space for pictures, and many websites for showcasing houses do not allow for an unlimited amount of photos. With a video marketing campaign, buyers can see more of the house and more of its features. Also, some details are conveyed much better in videos than in photos.

For example, potential buyers cannot really determine the flow of the house from photos. They can’t see how the kitchen, living room and dining room flow together, nor can they see the distance from the backdoor of the house to the pool. Video marketing also helps to give customers a much stronger sense of how large the property actually is. Even if numbers are listed, a visualization creates a more concrete image in the minds of potential buyers.

Choosing this form of marketing also really lends itself to social media, another powerful tool for getting the word out their about houses. Instead of waiting forever to get a video to load on a website, individuals can head to their favorite social media pages and check out the content. Real estate agents that choose to use videos can gain more customers in this manner. Furthermore, if they are the only ones in the area offering videos, then buyers and sellers might be more willing to use them for their real estate needs.


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Network, Network, Network!

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To succeed as a real estate agent, it is critical for professionals to understand the importance of networking effectively. Although this once consisted of merely putting yourself out there and attending local events, social media channels have become equally important in today’s world. These can help a real estate agent to meet other professionals, acquire clients, and learn from the expertise of others. This article will take a look at how social media marketing can be leveraged for increased success as a real estate agent.

Importance of Social Media & Networking

Social media has recently become a very powerful tool for professionals. It offers the ability for individuals to showcase their work, explain their credentials, and communicate with others. However, it is important for real estate professionals to use social media marketing effectively to prevent it from backfiring. Social media is a powerful tool, but it can also make a real estate agent look unprofessional if it is used improperly. This means that professionals will need to separate their personal lives from their business lives to build a personal brand that can be effective.

How to Use Social Media for Networking

The first step for real estate professionals is to create an account on several social media websites. Websites like LinkedIn and Twitter are a great place to start. However, it is very important that these profiles are used strictly for business in order to maintain a professional appearance.

Individual social media channels will next need to be optimized to include work credentials and keywords that might be relevant to prospective clients. Real estate professionals should use authentic images and professional graphics to make their accounts look great.

Once the account has been set up properly, the next step is to start networking. This is a gradual process that can only succeed in the long run. Professionals should start by inviting existing contacts to follow them on social media. This can be done through several channels that include print, email, and on the platform itself. Once a following has been acquired, professionals will then need to make regular posts to improve their reputation with followers. With a strong reputation as a thought leader, real estate professionals will gradually see new business coming in through networking.


If you are looking for help with your social media marketing, check out our plans!


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