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Network, Network, Network!

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To succeed as a real estate agent, it is critical for professionals to understand the importance of networking effectively. Although this once consisted of merely putting yourself out there and attending local events, social media channels have become equally important in today’s world. These can help a real estate agent to meet other professionals, acquire clients, and learn from the expertise of others. This article will take a look at how social media marketing can be leveraged for increased success as a real estate agent.

Importance of Social Media & Networking

Social media has recently become a very powerful tool for professionals. It offers the ability for individuals to showcase their work, explain their credentials, and communicate with others. However, it is important for real estate professionals to use social media marketing effectively to prevent it from backfiring. Social media is a powerful tool, but it can also make a real estate agent look unprofessional if it is used improperly. This means that professionals will need to separate their personal lives from their business lives to build a personal brand that can be effective.

How to Use Social Media for Networking

The first step for real estate professionals is to create an account on several social media websites. Websites like LinkedIn and Twitter are a great place to start. However, it is very important that these profiles are used strictly for business in order to maintain a professional appearance.

Individual social media channels will next need to be optimized to include work credentials and keywords that might be relevant to prospective clients. Real estate professionals should use authentic images and professional graphics to make their accounts look great.

Once the account has been set up properly, the next step is to start networking. This is a gradual process that can only succeed in the long run. Professionals should start by inviting existing contacts to follow them on social media. This can be done through several channels that include print, email, and on the platform itself. Once a following has been acquired, professionals will then need to make regular posts to improve their reputation with followers. With a strong reputation as a thought leader, real estate professionals will gradually see new business coming in through networking.

 

If you are looking for help with your social media marketing, check out our plans!

 


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5 ways social media can attract real estate clients

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Can social media help my real estate business?  Yes, you should use social marketing to reboot your real estate business and attract new clients.

Below are 5 tips to give your real estate business a boost and attract new clients.

  1. Keep up with modern technology:

Keeping up with modern technology is important to stay competitive in the market. Using various social media sites like Facebook, Twitter and Google + are great ways to network and bring clients to your business.

  1. Socialize with past and potential clients on social media:

As a real estate agent, you need to show you are knowledgeable in the real estate area you represent. Share information about new restaurants, attractions and local school districts. This is a good way to engage future clients and get referrals.

  1. Socialize with colleagues:

Real estate colleagues, title representatives, and lawyers are great sources for referrals. Show your successes on social media in your target industry, make contacts, and you will see the door open to consistent referrals.

  1. Publicize your business:

Do you have an open house or a new listing? Posting quality pictures, videos and events on social media is a great way to market your business. Social media sites make it easy for potential clients to repost, retweet and share your information with many people.

  1. Online Search Exposure:

Most people begin their search for a real estate agent through a referral. It is important to be able to easily find that agent online. A Facebook page and Twitter feed will attract future clients to your business.

Networking has always been important in real estate, and using social networking is vital for success in the modern real estate world. Social media is a great way to increase the productivity and longevity of your business, and keeping up with modern technology is key to business success.

 

If you are looking for help with your social media marketing, check out our plans!

 


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